Next Big Steak
June 18th, 2009
The Mercury News had a fascinating article on how marketers are in the process of “creating” the next big steak. I put that in quotes because they’re obviously not creating anything. Those cows have been the same for hundreds if not thousands of years, and they’re not growing any new musculature. The marketers are just figuring out new ways of slicing, dicing, and serving beef.
It’s an interesting read with insight into the marketing that goes into the food industry.
Categories: Culinarily Speaking