News Release!

Yesterday, I posted that there would be some exciting news coming out, and that it related directly to this blog.

Without further ado, I give you an article about Brian Wong and USDA Prime beef at Costco.

How in the world!?!” you ask. Again, it all goes to this blog.

So here’s the story:
In July 2008, I found USDA Prime beef at Costco. I wrote about my incredible discovery as well as a follow up post with pictures, and my adventures in cooking it.

A year passes by, and a reporter with the Wall Street Journal is on the story regarding the abundance of USDA Prime available at the retail level, i.e., Costco, Whole Foods, etc. She types something along the lines of “I found prime beef at costco” or maybe even “prime beef at costco“, and finds that I’m in the top few results. (Today, the first search puts me second on Google’s search results. The second search puts me right at the top–even ahead of Costco itself.)

She sends me an e-mail that looks something like this:

From: Katy McLaughlin
To: Brian Wong
Date: Thu, Jul 9, 2009 at 11:05 AM
Wall Street Journal reporter read your blog and wants to talk to you

Hi Brian,

I’m a reporter at the Wall Street Journal.  I read your comments on your blog about finding USDA prime beef at Costco and being excited about cooking it.  I’m doing a story about this and wondered if I can interview you.

Would you let me know how to contact you asap?

Thanks so much in advance.

Katy McLaughlin
Special Writer
Wall Street Journal

What in the world? Then I get a phone call from her.  It’s a restricted number, so I was a bit wary, but I’m curious so I pick up. She introduces herself as Katy McLaughlin, and basically repeats the e-mail contents. It wasn’t the greatest time for a conversation since I was in the middle of work, so I asked her if I she could call me back.

Still taken aback by the whole thing, I figured it was a joke. Some funny person doing some funny business.  But then as any good member of Generation Y would do, I Googled her. And I looked her up on LinkedIn. The results seemed to affirm her claim.

I was eager to talk to her, so later that day I called her back. We talked for a good 20 minutes, and she asked me all kinds of questions, like how I found it, whether I was surprised, how I cooked it, etc.

Then I asked her when the story would be published. She indicated it would be sometime this week, but couldn’t give a definite answer.  She offered to e-mail me when it came out. I thanked her, and we hung up.

Fast forward to yesterday, and out of curiosity, I shot Katy an e-mail to inquire about the status of the article. I hadn’t pushed the “Send” button more than 30 seconds before I got another e-mail in my inbox:

Tomorrow Brian, and you are in the story.  It will be in Personal Journal.  Thanks so much.

Seriously? Wow!

So there you have it folks. On this day, July 15, 2009 yours truly was quoted in a Wall Street Journal article on beef that made the front page of the “Personal Journal” section.

4 thoughts on “News Release!

  1. Amazing how the reporter found you. You must be an expert at SEO. Thanks for sharing this inspiring back story!

  2. What a great story :). Now you have a great “two truths and a lie” statement – your the subject of the opening sentence of a WSJ article!

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