Yesterday, I wrote a brief post expressing my incredulity at the name of Apple’s latest product: iPad. Brad Stone of the New York Times seems to agree with me. Stone wrote an article about the iPad in the Technology section today. Apparently, the name of the product is causing a lot of buzz.
The first sentence of the second paragraph sums it up:
Many women are saying the name evokes awkward associations with feminine hygiene products.
But perhaps there’s a bright side to this story. Fujitsu, STMicroelectronics, and MagTek all have products with the trademarked name of “iPad.” If they decide to put up a fight with Apple over their apparent trademark infringement, Apple may be forced to give it up.
A similar situation happened a few years ago between Apple and Cisco over the “iPhone” name. By the time Apple released their iPhone, Cisco had already registered iPhone as a trademark. A brief fight ensued, with Cisco ultimately agreeing to let Apple use the name. There were some vagaries around a future partnership, but I never heard anything further about it.
In this case, it might behoove Apple to let Fujitsu, STMicroelectronics, or MagTek win any battle they choose to fight over the iPad name. Then they could “lose” the rights to that name, and go with a much better name like “iSlate”.
Steve, if you or someone in your company is reading this, I highly recommend you leave the “menstrual” name to those guys and choose something that’s more provocative than it is evocative. And it might even be a good idea to find a guy like Michael Cronan to help you out in the future.